UTM Link Builder
Add UTM source, medium, campaign, term and content tags to any web address so campaign traffic is tracked in analytics.
Do not put personal data in UTM tags, because they appear in the web address.
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What is the UTM Link Builder?
A UTM link is a normal web address with tags added at the end so analytics tools can tell which campaign, source and medium sent each visitor. Enter your page address and the tag values. This tool lowercases them, swaps spaces for underscores and builds the finished link.
How it works
The tool adds the parameters utm_source, utm_medium and utm_campaign, plus utm_term and utm_content if you fill them in. Values are trimmed, lowercased, spaces become underscores and special characters are encoded. Existing query strings and anchors in the address are kept.
How to use it
- Enter the full page address you want to link to.
- Fill in source, medium and campaign names.
- Add term and content only if you need them.
- Copy the tagged link, or scan the QR code, and use it in your campaign.
UTM Link Builder — FAQ
What do source, medium and campaign mean?
Source is where the traffic comes from, medium is the type of channel, and campaign is the name of the promotion or initiative.
Why keep names lowercase and consistent?
Analytics treats Facebook and facebook as different values, so consistent lowercase names keep your reports tidy.
Should I use UTM tags on internal links?
Generally no. Tags on links within your own site can overwrite the real source of a visit and distort reports.